Mobile Websites provide small businesses the advantage to be found by consumers who regularly use their phones to find and act on information. Today there are 5.3 billion mobile subscribers (that's 77 percent of the world population - July 2011 Google statistics) and about 3 times less desktop and laptop computers users. Mobile search is heavily used to find a wide variety of information and to navigate the Mobile Internet. 82% of smartphone users notice mobile ads. 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping. 24% recommended a brand or product to others as a result of a smartphone search.

An optimized Mobile Website is one of the best Internet Marketing strategy at this time and is critical for a small business.

Standard Websites designed for regular computer monitors have a high level of graphics, but this design is too difficult to be viewed on a mobile phone screen because the text is too small to read and requires too much scrolling. The principles of Mobile Design are different than those of conventional website design. The traditional website architecture used for computer browsers is not compatible with the Mobile Website architecture for Mobile Devices. In mobile phones, for example, the technology called WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, there are special procedures that follow the accessibility design guidelines for building Mobile Websites which are set by the World Wide Web Consortium (W3C).

Mobile Website Design     Search Engine Optimization     Internet Marketing

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