by Nisha Sharma

Google Plus is a new social network following in the footsteps of established social media tools like Facebook and Twitter. This new networking platform is positioned to address weak areas that Facebook has overlooked or underserved, like B2B organizations. Google Plus‘ fast success is hard to ignore, passing the 90 million user mark since being introduced to the public in September of 2011. For companies hoping to embrace Google Plus and add another important piece to the marketing puzzle, there are certain steps recommended to implement this new tool.

Establish a Profile

Setting up a solid profile with a professional headshot and a relevant, well-written introduction is the first step to get started. Hire a competent copywriter to ensure that the words used in your profile market your services or products well, urging other professionals to add you to their circles. Consider adding pictures that show you in action, giving a speech or engaged in some other activity typical for your business. Keep in mind, that this profile is the first impression that future customers and associates will have of you. By taking the time to create a memorable profile, a professional can make the new Google Plus tool count.

Maximize Search Results

When setting up your Google Plus account, be sure to check the box that says “Help Others Find My Profile,” in the Edit Profile/Search Visibility section. Add keywords to the links at the right of your profile, e.g. white label email, for best results. In the text section, be sure to add the best keywords to connect to the corporate website. As the number one search engine, the power of Google is behind Google Plus and has a stake in your success as they try and win favor for this new offering.

Be sure to add videos to your profile to maximize SEO rankings. There is a reason more and more companies are adding video into the marketing mix. Videos rank higher than other content and attract more traffic.

By adding your business name or industry as “Spark,” search engine results may be improved. This feature should be used like Google alert. Spark also allows you to follow related articles that align with your type of company to stay informed.

Establish a Custom URL

Using a custom URL makes it easy for your customers to find you. Employing every available tool to attract prospective business makes practical sense. Since URLs are taken on a first come, first serve basis, there is no legitimate reason to procrastinate. Time is of the essence.

Open Channels of Communication

One of the biggest differences between Facebook and Google Plus is Google Circles, which allows networking with different groups of people. A user can set up different circles of people based on the relationship, allowing companies the ability to communicate in different ways with different groups. For instance, one circle of people might be prospective customers and another group might be employees. Differentiating each group allows for better targeted communication. By sending out only relevant content to each group, readers do not become annoyed by a barrage of information that is irrelevant for them.

Another innovation that Google Plus offers its users is the ability to share circles of contacts. By clicking on a circle and sharing it, it gets posted to the contacts you choose. This process is as easy as clicking on “Add Circle.”

Conduct Market Research

The novelty of Google Plus equals added enthusiasm. As one of the latest new tools in social media, there is no time like the present to cash in on all the extra attention being afforded this new tool. Hangouts can be set up for informal meetings. Google hangouts offer a forum for video chatting with circles of associates. These chat sessions can be used for research or relationship building. An exciting benefit of hangouts is that thousands of people can view a live hangout at once.

Nisha Sharma writes about technology and business for neteffekt.com, a leading provider of email marketing solutions for leading agencies and enterprises worldwide.

One of 2011′s most hotly contested political issues, the Stop Online Piracy Act, has spilled over into 2012. The language and far-reaching implications of the bill have caused high-profile workers within the entertainment industry to publicly oppose it; even supporters admit that it could vastly change the internet as we know it. Here are ten of the popular websites that could be potentially destroyed, should SOPA pass.

Facebook – Indisputably one of the most popular social networking sites in the history of the internet, Facebook boasts more than 800 million users around the globe. These users are currently able to post any link they like to their walls or those of their friends; those links can house legal and illegal content with no repercussions to the site itself. Under SOPA, advertizing revenue and any payments could be blocked for the entire network, should one complaint of infringing content be filed.
YouTube – Anyone who uses video-sharing giant YouTube has, at some point, come across a clip that’s been removed due to copyright infringement complaints. In the event of SOPA’s passing, each time one of those videos are reported, all revenue generated by the ads on the site would be blocked. Millions of dollars could be potentially lost.
Twitter – The number of tweets posted by Twitter users each day is estimated to be in the range of about 50 million; this mind-boggling volume of information shared by users worldwide makes it almost impossible to monitor on an individual basis, opening the door for SOPA-infringing complaints that—you guessed it—block ad revenue. One tweet with a link to copyrighted material could easily shut down all payments to the site until the situation is resolved.
Google – In addition to limiting the search results that would legally be allowed, Google’s cash cow AdSense could also be affected by SOPA. This one-two punch might not spell the end for the company immediately, but could change the way services operate to the extent that they’d be virtually unrecognizable by pre-SOPA standards.
MegaUpload – File locker sites like MegaUpload definitely house a vast amount of pirated media, but they’re also frequently used for legitimate file-sharing and backup purposes, which is where the conundrum sets in. While other lockers at least pay lip-service to the idea of DMCA laws, MegaUpload blatantly thumbs their collective noses at the notion of removing copyrighted material. As a result, SOPA is ostensibly worded specifically to police such sites, up to and including blocking access to American internet users altogether.
Tumblr – Many popular sites have a section related to sharing the content they house; among the buttons is a link to micro-blogging powerhouse Tumblr. With one click, Tumblr users can share links to almost anything; this feature would effectively cripple the site in the event of SOPA’s enactment. Concerns about the bill spurred the site’s administrators to launch a simulated censorship “blackout,” during which users were presented with a real-life representation of what the bill could do; the change prompted users to call their House Representatives at an average of 3.6 calls per second at its peak.

Etsy – The online marketplace for handcrafted, vintage and artisan wares Etsy could find themselves devastated by SOPA in the event of a copyright infringement accusation. The sheer number of products offered by sellers creates a dilemma for the site; approving each item before posting would be virtually impossible. Should a craftsperson offer one product with infringing artwork, the bill could stop payment on each and every transaction facilitated by the site.
Flickr – Though the site makes a concerted effort to prevent the hosting of copyrighted images and takes removal requests very seriously, Flickr could easily be disabled by SOPA. Blacklisting the site and blocking it at a DNS level would be well within the scope of the bill, should one illegally shared image be discovered.
Reddit – The Reddit community has been among the most vocal in its opposition of SOPA, which has been dubbed the American Internet Censorship Act by users. Because the foundation of the site is sharing content, it would be impossible to regulate every shared link. Administrators have publicly stated that they would almost certainly be forced into shutting down if the act passes.
Digg – Like Reddit, Digg is primarily a content sharing site. Links to streaming video and other information are shared by users and suggested; compliance with SOPA would require that each link be housed on a site with absolutely no infringing content. Essentially, a legitimate link could still wreak havoc, should the linked site contain even one illegally shared piece of content. Combing every site in its entirety before allowing a link to be posted would be impossible, which could easily lead to Digg’s demise.

Article re-published by eMarketing 21 with permission from Internet Service.