Mobile and Hybrid Websites Era in Progress

Conform to CBS News, in 2010 were about 4.6 mobile phone users worldwide and statistics show only 2 billion desktop and laptop users. International Telecommunication Union says mobile subscriptions will continue to climb despite global economic slump. Worldwide mobile market is projected to reach $328.03 billion by 2015.

75% of US mobile traffic comes surprisingly from regular cellphones. If you only target iPhone, Blackberry or other smartphone users, you’ll miss out on a lot of traffic. These data from ‘Affiliate Summit West’ are reported by CT Moore. This further underscores the importance of Mobile Search Engine Optimization (MSEO). Instead of creating a .mobi site, it is better to build a mobile site within a subdomain or subdirectory or even better, to create a hybrid website designed for high speed load times, with flexible widths to shrink to the correct device window when viewed. This alternative is not only cheaper, but better for the SEO purpose and it will benefit from the pre-established authority of the top-level-domain (TLD). If your mobile site loads quickly, it will rank better. Also, your traffic should be mobile specific. Screen size and functionality should fit the device. The mobile site should be simpler than desktop site, and have a link to the regular site.

The time to get your website optimized for mobile devices couldn’t be better. Having a mobile website that’s been optimized for usability is important for the future of your business. Contact eMarketing21 for more information at:   info@emarketing21.com




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48 Responses to “Mobile and Hybrid Websites Era in Progress”

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