Accessing the Internet via Mobile Devices is the fastest trend in today’s web dynamics.

An optimized Mobile Website is one of the best Internet Marketing strategies at this time and is critical for a small business including an art related one.

If you are an artist, gallery, art dealer, museum or a collector who wants to publish or sell his art, this article is for you. The Smartphones with their ease of use, high quality screens, and fast web browsers have improved the accessibility of the Mobile Internet.

Standard websites designed for regular computer monitors have a high level of graphics, but this design is too difficult to be viewed on a mobile phone screen because requires too much scrolling and the text is too small to read. The principles of Mobile Design are different than those of the conventional website design. The traditional website architecture used for computer browsers is not compatible with the Mobile Website architecture for Mobile Devices. In mobile phones, the technology called WAP is used for browsing. Because of the limitations of WAP browsers in terms of screen size and allowable download, there are special procedures that follow the accessibility design guidelines for building a Mobile Website which are set by the World Wide Web Consortium (W3C).

Here are some of the criteria that a Mobile Website for Art should meet:

Should be mobile friendly.  People like to look for art on a smartphone or  other mobile  device.  It is faster, easier, and accessible from almost everywhere.

Should load fast. People do not have time and patience to wait for a site to load forever.

Navigation should be simple. Visitors should be able to click the links without having to zoom.

Site visitors should not have to zoom to view the content.

The art images should fit the small mobile screen. 

The text should have a readable size without zooming.

The layout and the design should be simple.

The art viewing should be a pleasant experience.

If your mobile website is provided by eMarketing 21, you will be ahead of the trend.

If you are wondering how would your art website look on mobile devices visit our Portfolio page and open the mobile sites on your smartphone. You will see how much better looks on mobile devices an art website formatted for the mobile web vs. a regular art website. Of course you can always scroll and zoom when you visit a regular website if you have time to kill. But your site’s visitors and art buyers may not have this kind of time. Imagine that art collectors or people who visit your town will search, on their smartphones, for local galleries to buy art. If your website is optimized for mobile devices you will be ahead of the game and the collectors will prefer to view your mobile website instead of doing some extensive scrolling and zooming to view other gallery’s regular website. And eventually they will end up paying a visit to your physical gallery increasing your chances to sale your art.