25 Top Tips for Video Marketing is a must have reference for anyone using or wanting to use video marketing. This is Video Marketing made Easy! This eBook reveals the secrets of some of the top online business men and women today. Gain insight into what works and what you must avoid for guaranteed success.

Benefits:

• Keep more money in your pocket and more videos posted by selecting the right camera
• Attract more subscribers by adding one important element to your videos
• Grow your fan base by learning how to “Continue the Conversation”
• Get established as the “Authentic Authority” in your industry

AND you get some of the best resources for video creation, editing, marketing and hosting on the planet.

All this is a ‘take it with you’ format! For the cost of a Latte and a Muffin, you can learn from online business consultant and “Mr Video” Perry Lawrence. Be an overnight video marketing expert and begin shooting your own marketing videos today.

Read what the author is saying about himself: “I’ve been in video production for 20 years and I’ve produced, shot, and or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. I’ve taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos, each and every time… There are many many sites that will show you how to shoot and edit your video. There are very few that will show you how to make money by strategically using video. It’s one thing to be a successful videographer and something entirely different to produce successful video products. That’s what I want to help you do – produce video and video products that bring value to whatever it is that you do.”

Now you can get this eBook for only $7 (59% off list price) by clicking on the following link:

Ask.Mr.Video

This is a Sponsored Post written by me on behalf of IZEA. All opinions are 100% mine.

I will introduce you to an excellent opportunity to make money blogging. As a matter of fact, I am making money with this post, so why wouldn’t you do the same?

Recently, I became familiar with IZEA, one of the top Blog and Social Media companies. They created the sponsored conversation space in 2006 and have initiated nearly 1,000,000 sponsored conversations to date. A sponsored conversation is a social media marketing technique in which brands provide financial or material compensation to bloggers in exchange for posting social media content about a product, service or website on their blog.

I signed up for SocialSpark, one of their top programs or properties, because I like the idea of sponsored conversations: unlike traditional public relations, sponsored conversations are agreements between the advertiser and blogger; the bloggers are provided compensation in exchange for exposure to their network and advertisers pay based on completed posts.

It is a little tricky to set up the program though, and you must have a basic understanding of html and php because you will have to go in your blog editor to add the script provided by SocialSpark. But, it is well worth the trouble, and I can help you with that, beside the fact that you can find how to do it if you visit their Q & A page. This is the only problem I encountered, so far. However, they like to find out about things like this, so they can fix them. This is another plus for the company.

Their Code of Ethics promotes the highest level of transparency and disclosure in sponsored blogging. Truth-in-advertising is extremely important to them and once you visit their site I am sure you will be anxious to Sign up for SocialSpark.

The program has some other goodies to take advantage of: robust targeting, detailed analytics and support for blogs as well as Twitter and Facebook status updates. SocialSpark is the only social media marketing platform that offers Pay-Per-Post (PPP), Cost-Per-Click (CPC) and Cost-Per-Action (CPA) options designed to fit virtually any marketing strategy.

What are you waiting for?

Over the last weekend I was busy attending the virtual TrafficRockStars show, produced by StarExpos, a very good initiative in spite of some technical issues (they are using a new technology). The goal of this show was to offer to as many people as possible international info access to traffic building for their websites.

An excellent Twitter platform (a piece of software I purchased and I am really excited about) has been presented at this expo: MarketMeTweet.

There is nothing new that a lot of companies are trying to develop marketing tools for social media, especially for Twitter and Facebook. But, after I tried this one, I am almost using it exclusively due to its flexibility, robustness (although there are some fixes the authors are working on), simplicity, and capabilities:

Twitter Management – friends timelines, replies/mentions, easily manage and delete direct messages, groups, search and more

Scheduled Tweets – you can accurately schedule as many tweets as you like, up to a year in advance

Search – you can easily keep up to date with all the latest tweets and up to date on who is searching you and your company, and respond with deadly accuracy

OAuth Secure – uses OAuth security encryption, which means NEVER stores your Twitter username or password

Reply Campaigns – it allows you to create hundreds of reply templates and finds users directly connected to your niche helping you to improve the quality of your matches

Brand Management – first Twitter application to allow you to brand every single tweet, and even better, with multiple brands and easy set up

Multiple Twitter Accounts – completely unlimited,  so you can run multiple twitter accounts and multiple brands all under the same MarketMeTweet account

Language Targeted Users – build a following of users who speak the same language

Engage in Conversation – makes it easy and fun to engage your potential customers in conversation

Multiple Computers – you can take your marketing data anywhere you go and access them from whatever computer you wish

Group Management – you can create groups, an easy way for you to filter your friends’ tweets and keep up to date

Smart Following and Unfollowing Algorithm – find highly targeted followers, and unfollow only those who are not enriching your account

Location Targeted Following – your matches for new followers can be in the same place as you

Updates – based on feedback from customers

Price – fix, affordable price and No Monthly or Re-occuring Fees!

To try this software (30 day money-back guarantee) click here: MarketMeTweet

Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from websites because they feature daily or weekly posts, often around a single topic. Typically, organizations use blogs to create a dialog with customers and explain features of their products and services (info adapted from Wikipedia).

Recently, I came across a good piece of software, a productivity tool, that’s easy to use and allows you to blog like a pro.  With TypePad’s mobile support including iPhone, you can blog anytime, anywhere.  It is also hooked up to Twitter and Facebook. Create once and publish everywhere in one click. Be found by Google and Bing with TypePad’s built-in SEO. Hundreds of design themes to chose from, or customize your own.  Start your FREE trial now:

Here are the Top 5 Reasons to Use TypePad

1. Simplicity: TypePad’s intuitive interface allows you to add content, pictures and links quickly and easily. You can go from blank screen to live blog in minutes! If you do need help, we provide customer service 7 days a week.

2. Control: TypePad offers the ultimate in blog management tools, allowing you to customize your design, moderate comments, decide whether or not to display ads, and much more.

3. Creativity: We’ve commissioned talented graphic designers to create design templates that make your blog look sharp, professional, and creative. You can customize the templates an infinite number of ways; or, you can code your own.

4. Technology: TypePad is the only service that balances ease of use with sophisticated functionality and high-traffic capacity. You can choose your own domain name, and also add widgets to your blog from a dedicated gallery of third party service providers who have integrated with us.

5. Storage: TypePad offers every Pro member unlimited storage space to upload photos, video and audio. Your blog can also be password protected to store all of your information safely.

Get 10% off for life on TypePad blogs when you use the coupon code TypePadspring10!

IT Expo – Communications Future

It will take a new breed of innovators to bring the communications to their full potential for enterprises and consumers alike was the message at the IT Expo in Miami Beach, Fla., where top executives from Yahoo!, Polycom, and Free Conferencing urged the rethinking of legacy communication systems. IT Expo is an umbrella conference for several smaller events such as Digium Asterisk World, SmartGrid Conferenece, Cloud Communications Summit and 4G Wireless Evolution Conference… read more

Move over VoIP

Super-fast Wi-Fi is here. The 802.11n standard ushers in increased network throughput and range that will change wireless access, services and applications. Poor indoor cellular coverage creates unacceptable quality for users. This is especially true in the interior spaces of large buildings or in facilities with a substantial amount of electronic interference, like hospitals. Vo-Fi provides the flexibility to tune coverage to ensure that all areas where telephone access is required have exceptional coverage, eliminating dropped calls and guaranteeing excellent call quality…  read more

Light Better than Radio Waves for Wireless

Sending information via light waves either in physical light guides or wireless is not new, but existing wireless systems either require direct line of sight or are diffused and have low signal strength. Optical communications systems could provide faster, more secure communications with wider bandwidth and would be suitable for restricted areas like hospitals, aircraft and factories…  read more

iPhone Users at Risk of Downloading Malicious Applications

Apple’s iPhone app review process is inadequate to stop malicious apps from getting distributed to millions of users, according to Nicolas Seriot, a software engineer and scientific collaborator at the Swiss University of Applied Sciences (HEIG-VD). Once they are downloaded, iPhone apps have unfettered access to a wide range of privacy-invasive information about the user’s device, location, activities, interests, and friends…  read more

Smarter Cyber Attacks in the Future

Distributed denial-of-service (DDoS) attacks, driven by botnets, have doubled in bandwidth since the attack was first identified in 2001. But according to the survey, botnet operators appear to be changing their tactics to make some DDoS attacks more difficult to detect and more focused on specific systems running a network. Security architects who monitor and manage many of the underlying systems that ensure smooth data flow across the Internet are growing anxious over the deployments of some of the latest technologies designed to improve Internet security and reliability…  read more

Could Apple’s iPad Become an Attractive Business Tool?

Apple’s new iPad is a handheld device that is designed for browsing the Internet, playing games, reading e-books, and viewing video content. It fills a product hole between the iPhone smartphone and MacBook laptop. However, the device has limited manageability and security features, which could be a concern for enterprises looking to manage the device remotely, analysts said…  read more

Predictions for Enterprise Social Networking

Just 25 per cent of enterprises will use social networking data to improve performance and productivity by 2015, according to analyst firm Gartner. The firm said in a new set of social software predictions that most businesses are still a long way from using social networks to analyse the information flows that occur between staff and business partners…  read more

Flash: The Adobe – Apple Cold War

For those who live their life on the Web, Apple’s seemingly resolute refusal to put Flash on its mobile devices (it works just fine on Apple’s notebook and desktop computers) is a bit of mystery. Flash has become ubiquitous on the Internet, providing the software environment for tens of thousands of online games, and millions of video streams…  read more

Energy-storage Sheets to Power Mobile Devices

Energy-harvesting rubber sheets developed at Princeton University could be used to power mobile phones and other electronic devices in the future. The sheets, which are composed of ceramic nanoribbons embedded onto silicone rubber, work by harnessing the natural energy from body movements such as breathing and walking, and then using this to generate electricity when flexed…  read more

Search Engine Optimization (SEO) is a step you have to go through during your website development process (which, by the way, it never ends) to ensure that you reach the people you want to reach, in other words to reach your target audience. Whatever goods or services your company sells, there is a certain market for it, and your business could benefit tremendously from a search engine optimization campaign. SEO is opposed to Search Engine Marketing (SEM) which deals with paid inclusion.

If you search Google for your products, where does your company show up? Where are your competitors positioned? If your potential customers would do a similar search would they find you? “Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.” (Wikipedia)

There are a lot of elements and techniques to be built-in a website during the design step in order to get a good search engine exposure. Also, there are techniques that you don’t want them incorporated into your website. Search engines look for sites that employ these techniques in order to remove them from their indexes. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.

“The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their search results. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine’s database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file will instruct the robot as to which pages are not to be crawled.” (Wikipedia)

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. “SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals… The design of the website must first build the brand and present a viable marketing strategy which results in higher conversion rates and profitability.” (The V7 Network)

Sometimes we need to take a break and have a good laugh.

One of my friends works in the customer service call center of a national pager company. He deals with the usual complaints regarding poor pager operation, as well as the occasional crank caller demanding to be paged less often, more often, or by more interesting people.

The best call came from a man who repeatedly complained that he keeps being paged by “Lucille.” He was instructed that he would have to call her and tell her to stop paging him.
“She don’t never leave no number, so I can’t call her back,” he said.
After three such calls, someone thought to ask how he knew it was Lucille if she didn’t leave a number.
“She leaves her name,” was the reply.
After establishing that the customer had a numeric only pager, the light bulb came on.
“How does she spell her name?” the service rep asked.

“L-O-W C-E-L-L”

Another problem solved.

Joke courtesy of amazingjokes.com

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Google to add Social Media to Gmail

Google Inc. is taking a swipe at Facebook Inc. and Twitter Inc. with a new feature that makes it easier for users of Gmail to view media and status updates shared online by their friends…  read more

Is Google Stealing Your Content and Hijacking Your Traffic?

Giving Google the copyright to the information for free right out of the gate is the same as giving them permission to steal and develop a money making operation based on your labors without giving you any of the action…  read more

UK proposal gives copyright immunity to Google

The Guardian of London reports a conservative member of Parliament is proposing a new clause to the Digital Economy Bill that requires any publicly accessible website to “give a standing and non-exclusive license to providers of search engine services to make a copy of some or all of the content of that website”…  read more

Google to Push Google Voice, Google Wave to Businesses

Google Enterprise President Dave Girouard said the company will release a version of Google Voice for businesses, roll out Google Wave to all users who want it and deliver as many as 200 small features to Google Apps in 2010… read more

Google warns Chinese copycat website

The warning issued to the “Goojje” website comes as Google is contemplating its future in China after saying it would no longer obey government censorship rules and could pull out entirely over alleged cyberattacks…  read more

Four Things That Scare Google

The humbler beast that has emerged in 2010 is facing four definite threats; recent news has shown the company building preemptive bulwarks against them…  read more

Before we talk about Email Marketing, let’s clarify What Is SPAM? If you upload a list you just bought into any email service provider and send that list an unsolicited email, this is SPAM.  If you take that list, and write one-to-one emails to each recipient, personalizing your message for each recipient, that’s NOT SPAM. The United States federal CAN-SPAM Act became law on January 1, 2004. According to the FTC website, if you violate the law, you could be fined $11,000 for each offense. Remember, it’s very easy to get blacklisted and it can take months to get your name cleared.

With Email Marketing, One size doesn’t fit all. We help grow your business and scale to fit your needs. Try iContact Today for FREE!

In general, when you send marketing emails, you have to provide an ‘unsuscribe’ link that must work for at least 30 days after sending your email. You must include your physical mailing address in the email (no PO Box). Remove recipients from your list within 10 business days. Never use deceptive headers like ‘from…name’, reply…to, or deceptive subject lines. Describe the subject of your email, but don’t write your subject line like advertisement.

Use email newsletters and opt-in lists for email marketing. Tell your newsletter subscribers during the opt-in process what kinds of emails they’ll be receiving. Don’t confuse newsletters with promotions. If your email is a newsletter, put the name and issue of the newsletter in your subject line. If your email is a special promotion, tell them what’s inside.

Double opt-in is fast replacing the single opt-in method, where someone submits a form and is added right away to the list. One could get signed up to a list without his/her permission or by error or maliciously. The old opt-out method is getting phased out due to all the spam complaints from people who never saw the opt-out check. Double opt-in ensures that every single recipient really wants to hear from you. Here are the 3 steps of the double opt-in process:
1. A customer signs up for your email newsletter through a form at your website.
2. He/she receives an email with a confirmation link.
3. If the customer clicks the link, he/she is added to your list, and you store the IP address, date, and time of registration as a proof of opt-in if you need it in the future.

Grow your business with email marketing!

Google will stop supporting Microsoft Internet Explorer 6

“​The web has evolved in the last ten years, from simple text pages to rich, interactive applications including video and voice. Unfortunately, very old browsers cannot run many of these new features effectively,” conform to Google Apps senior product manager Rajen Sheth…  read more

Apple’s Steve Jobs upset on Google and Adobe

The absence of Adobe Flash support on the iPhone for three years and counting, and now on the iPad, is either celebrated by users as a poke in the eye of one of the web’s most dextrous tools, or the most over-rated and overused crutch for decent design.

Google’s expansion of its lobbying activities on Capitol Hill

In just five years, the search engine giant has gone from almost no presence in Washington to spending more money on lobbying than all but one other Silicon Valley company in 2009. And in the past three months, Google topped all other valley spenders…  read more

For Google, the recession is over

Schmidt started routinely in Davos. For Google, the recession is over. They have success and growth pretty much everywhere in the world. They have a new phone out and now want to conquer the world of display advertising…  read more

Helping Businesses on Twitter Reach Millions of Customers – Hummingbird2